Credit Builder
User Onboarding

Designed and iterated the user onboarding process for the upcoming Cheese Credit Builder feature to provide users with a comprehensive understanding of its functionality and its potential to positively impact their credit profiles.

INTRO

Cheese is an e-baking company offering innovative debit services. With the launch of its debit card and mobile app in March 2021, Cheese revolutionized the way people manage their finances. In 2023, Cheese is set to enhance its offerings by introducing a new feature, Cheese credit builder, to further assist its users.
Contributions
UX Research
Wireframing
Prototyping
Usability Testing
Iterations
Tools
Miro
‍Figma
Duration
12 Weeks
Aug 22 - Dec 22
Worked with
Product lead
Product manager
Designers
Engineers

FINAL HI-FI WIREFRAMES

CHALLENGE

How can we provide an innovative onboarding process, ensuring
users understand the new feature and its power to accelerate credit building?

TARGET USER GROUP

DESIGN

THE ONBOARDING FLOW

The introduction page plays an essential role in establishing trust. The initial credit limit page is an aha moment to congratulate users. It is also designed as a break between three sign-up tasks, connecting a bank account, selecting a repayment method and signing agreements, to reduce mental workload.

MID-FI WIREFRAMES

Homepage
The credit builder banner is placed on the homepage's first screen because:
  1. It's a new feature that requires exposure.
  2. It holds lower priority compared to banking account management.
  3. It utilizes the established card pattern from the existing design system to ensure consistency and familiarity.
Introduction
By clicking the Credit Builder banner, users can access an introductory page. This page within the carousel provides information about the feature's capabilities and benefits, with the goal of earning users' trust and encouraging them to choose the service.
Connect A Bank Account
Vendors are required to verify a bank account prior to approving a credit limit. Valid Cheese users have already linked at least one external bank account. To reduce the mental workload of this task, I compiled a list of accounts connected to Cheese for easy selection. Additionally, I offered a user-controlled option to link a new account.
Approval
The approval page, crafted as an "aha moment," serves to boost users' spirits after completing a task. The page aims to offer congratulations and disclose the initial credit limit.
Select A Repayment Method
Following the introduction of the initial credit limit, now is an opportune moment to discuss repayment methods. Users can choose their preferred repayment method on this page.
Sign Agreements
In the final step, users need to agree to legal documents. The initial state of this page has all checkboxes pre-selected, and the confirm button is active.
Guide
Users embark on their credit building journey from this point. To indicate the feature's location, I employed the guidance style from the design system to emphasize the credit builder banner on the homepage.
Credit Builder Page
When users tap the credit builder banner on the homepage, they are directed to the credit builder page where they can access comprehensive account information and perform account management tasks.

USABILITY TESTING

I conducted scenario-based usability testing with 16 participants.
  1. The flow was reasonable.
  2. The original design failed to alleviate concerns, because it:
    • Did not clearly present key information;
    • Provided information at an inappropriate timing;
    • Generated negative feelings on Aha moments;
    • Led to user confusion because they lacked domain knowledge.

ITERATIONS

Through iterations, my goal was to encourage users to sign up or join the waitlist by providing clear information and fostering positive feelings. All versions labeled as Version 1 were initial designs, while Versions 2 and 3 underwent iterations, with Version 3 serving as the final design.
Introduction
Approval
Credit Builder Page

HI-FI WIREFRAMES (iterated)

IMPACTS & REFLECTIONS

  • The waitlist had a opt-in rates of 26.09%;
  • The improvements of user satisfaction on usability testing;
  • Created solutions with lower costs.
  • Be patient. Educate users along the way.